Born in Portugal.
La Guarda is a high-end streetwear brand that embodies a bold and refined style — the expression of an inner strength.
Our pieces are created for generations that are free, ambitious, and moving forward with confidence.
Each design reflects the perfect balance between technique and aesthetics, between discipline and freedom, between heritage and modernity.
Wearing La Guarda is more than a style choice. It’s a statement — to protect one’s honor, stay true to one’s values, and move forward with stance, elegance and performance.
🇵🇹 La Guarda — Protector of Honor